Marketing

More citizen journalism…  This advice for the Greensboro News & Record Newspaper comes from Zack Rosen— founder of CivicSpace and nephew of Jay Rosen. Jay actually began the conversation about this newspaper here.

Zack Rosen: My Advice for the News & Record

My Uncle Jay gave me a writing assignment last Thursday:

    I want 400 words from you on what you think the News & Record and the bloggers of Greensboro should do…

I’ve been enjoying my nearly two year school work hiatus but there was no getting out of this one.

"Look to Kos. He has a real community. 10,000+ active particpants regularly participate in his space. They converse, peer-moderate, scheme, and organize day in and day out on his site. They come up with incredible ideas, rally their fellow ‘kossacks’ around them, and galvanize them into action…"

 

Last night, I checked my blog’s referrer logs. Traffic is obviously light but I’m interested in how people find me (note to self: bloglines).  In the referrals, I saw that someone had visited through a Google search on advertising. The actual search was on Cary Hatch advertising. Cary Hatch runs Washington, DC ad shop MDB Communications.

I wrote a short entry on Cary some time ago. Googling Cary’s name + advertising now brings up my blog as the 1st search result, even before her own company! When I Google just Cary’s name, my blog still appears in the Top 5 listings.

Searching Cary’s company MDB Communications doesn’t include the blog in search results, but I wonder what would happen to the listings if I did blog the company (vs the owner). I also wonder how much Cary paid to optimize her website and what their linking strategy is?

Well, I just got the latest copy of the well respected EmailUniverse Ezine-Tips with the subject line: [Ezine-Tips] CAN-SPAM ACT New Rulings Heads Up.

Only problem was that it ended up in my Yahoo! Mail [BULK] filter…

Funny, I have no problem getting Chris Knight’s other, most excellant [EmailUniverse] newsletters through my RSS feed.