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Marketing

AOL with your paper and coffee?

December 14, 2004 by Mitch Arnowitz

This morning, I was greeted by the friendly AOL mascot shrink-wrapped with my Washington Post newspaper. The AOL offer and CD included 1099 hours FREE and 10 Games FREE. 

While marketing employees come and go, it seems one tried and true AOL acquisition program remains to be the CD-ROM give way.

Filed Under: Marketing

More citizen journalism

December 12, 2004 by Mitch Arnowitz

Steve Outing has an interesting post on citizen journalism and big media companies. He mentions local start-up backfence that seasoned entrepreneur Susan DeFife is involved with.

While at the Netpreneur Program, I got to know the folks over at restonweb. I think that they had the same hyper local, advertising idea as some of the newer websites. This was years ago so it’ll be interesting to see how much has changed.

Filed Under: Marketing

E-Mail Creative: The HTML/Text Struggle

December 6, 2004 by Mitch Arnowitz

Jeanne Jennings mentions several AdMarketing subscribers and a recent list discussion in today’s ClickZ:  E-Mail Creative: The HTML/Text Struggle

barclaycard site down .

Filed Under: Marketing

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