Unconventional Wisdom - The Tuvel Communications Blog
Engaging Your Customers in Unconventional Ways
When it comes to community-building through social media outposts, I’ve seen some awesome examples of how it should be done. I’ve also seen some awesomely dismal campaigns that made me wonder why they were ever conceived. They could learn a lot from Yoda.
[Read more…] about 5 Reasons Your Social Media Marketing Efforts Will Fail
I’m sure you’ve been seeing lots of tweets, blog posts and articles about the new features on Facebook (such as Groups) and the “New Twitter” (which kind of makes me think of “New Coke”, but let’s hope it doesn’t go down the same way). But how can all of these new features help event marketers engage attendees, build event communities and generate awareness and buzz?
I recently contributed two guest posts over at Sound n’ Sight, Jenise Fryatt’s blog about event marketing & technology. She asked me to offer my social media management tips for events – which is something Tuvel specializes in (we’ve done it for the NAB Show and the FOSE & GovSec Conferences, to name just a couple). I had loads of advice to offer on the topic – so much that I had to break it up into a 2-parter!
Check out my guest posts here:
Part 1: 10 tips for managing social media at your next event
Part 2: 8 can’t-live-without tools for event social media management
