Mobile

Technology + Social Change = 2014 Resolutions that Make a Difference!

January 3, 2014 by Sarah Kneip

Last year we rung in the New Year with “One Click Resolutions”. 2014 brings with it a clean slate, a fresh list of resolutions we intend to fulfill. Why not incorporate technology and create some social change this year?

If you like millions of others are planning on working out, losing weight and generally being healthier, than I have an app for you. CharityMiles allows users to earn money for charity when you walk, run, or bike. Bikers earn 10¢ a mile and walkers and runners earn 25¢ a mile. Ending hunger is an issue that is very important to me, so I downloaded this free app and selected Feeding America as my charity of choice. The Capital Area Food Bank is also a great non-profit to support. Tuvel had the privilege of partnering with them in 2013 to help make a difference in the lives of those suffering from hunger.

Maybe working out is not on your resolution radar. For some it may be carving out time to volunteer. Whether you have five minutes, a few hours or weeks to dedicate, Create the Good is a great resource that connects you with volunteer opportunities to share your life experiences, skills and passions in your community. Idealist.org and VolunteerMatch also offer a variety of volunteer opportunities.

For others the resolution may be expanding horizons, more time with friends and family or trying new foods. Whatever it is, there is new geo-location app to try that has “do- gooder” twist, Check-in for Good. This app connects your social networking with fundraising and enables users to support causes. A simple check-in to your favorite places such as coffee shops, restaurants, sporting events and more generates a micro- donation to a great cause.

And for those who are still on quest to figure out your resolutions, why not use a search engine for change? Bene is an online platform and community dedicated to transforming a $50+ billion search industry into pure good. You can also try Dailygood. Use this site for everyday activities like searching the web, playing online games, shopping, dining out and more and raise money for your favorite charity.

If you are interested in discovering more about social initiatives and technology check out The Tool Box. This is a new platform for tools aiding social change. Here you can find the latest articles and apps that are making a difference.

What social change apps or technology are you planning on using this year?

1105 FOSE Meet-Up: Cybersecurity, Cloud Technology and Social Media

May 21, 2013 by Sarah Kneip

We participated in a great onsite meeting at FOSE 2013 with top notch leaders in the information technology community. This guest post from CTOVision recaps the insights and discussions on the importance of cybersecurity, cloud technology and social media. The original posting of this blog can be found here.

1105 FOSE Meet-Up: Cybersecurity, Cloud Technology and Social Media

Guest post from CTO Vision

1105 Media Group, organizers of the FOSE and GovSec Conferences & Expos, hosted an FOSE 2013 Blogger & Speaker Meet-up on Wednesday, May 15 at FOSE.

I always look forward to the blogger meetups at events, because they offer a chance to get some visibility on other tracks or key points you’ve missed. It was a varied group. We had folks from all walks of life who work in the cyber realm, and the breadth of experience added to the conversation.

This meet-up included influencers, Ajay Budhraja, Chief Technology Officer, EOIR at the United States Department of Justice, Gadi Ben-Yehuda, Director of Innovation and Social Media for IBM Center for The Business of Government, Andrew Scott, Social Media Coordinator at Carahsoft Technology Corp. Paul DeSoza, CEO of CSFI, Sayngeun Phouamkha, VP of Business Development at CSFI. Lindy Kyzer, Editor at Clearance Jobs, Erik Johnson from DC Gov and Michael Russell .

Right now the federal government is going through an incredible IT transformation. They are moving from IT as a way of getting work done, into IT as a strategic asset for business. The federal government is adopting today’s trends; mobility, agility and open APIs that are opening up federal IT and making it more functional and delivering more to our citizens.

Much of the talk focused on open data and data access. We talked extensively about the increasing amount of noise in the ether. From the deluge of tweets, to the host of open data released by governments it is becoming harder and harder to identify the signal. Paul De Souza of CSFI has created an open-source intelligence operating center for the CSFI that uses Silobreaker to create their own operating picture, and to create their own intelligence products. They also use the TVEyes capability to monitor TV streams from their smart devices, increasing their awareness of what discussions are occurring in the world.

We also discussed how data is driving government, and see OSINT and other capabilities de-silo’ing the data. However, this led into the conversation of how the government can lessen the impact of social media providing valuable OSINT to our adversaries. Ajay brought up the importance of cloud data, policy and accessibility. While some organizations have social media policies, a government-wide policy that clearly states social media policies could be beneficial. parental blocker Limited access to social media could also benefit the government and limit exposure. While social media can be a great asset to the citizenship of the country, we must be cautious that it does not endanger those citizens.

To access the full program agenda and find out about FOSE 2014, visit www.fose.com.

About CTOVision.com
At CTOvision.com we write about technology, with a focus on technology of relevance to enterprise technologists. The blog was founded by Bob Gourley, CTO of Crucial Point, a high tech consultancy. We also publish technology concepts and evals at our sister site CTOlabs.com.

Our premier publication is our monthly technology review. Every month we send

this to over 12000 technology thought leaders. This monthly summarizes reporting from the CTOvision.com blog as well as tech trends from the IT industry. The monthly also provide links to our technology assessments. Other products include our Daily CTOvision.com summary, the Daily Fedcyber.com summary, and the Weekly Government Big Data Newsletter.

Why Mobile Marketing Will be Essential in 2012

December 23, 2011 by Kari Rippetoe

You’ve probably read at least 100 blog posts listing the big marketing and social media trends for 2012 (our 5 social media trends included) – I know I have. It’s that annual tradition that starts around October and continues right into January – lists of tools to use, companies to watch, everything you should be thinking about when it comes to marketing in the new year. And a lot of what you’re reading isn’t necessarily new stuff; but they are things that will grow and become more popular, and therefore, should be worthy of your attention and consideration.

Mobile is one of those trends. It’s been listed on many a marketing trend list for 2012. Mobile marketing has been around for a few years and has gained momentum since the advent of the iPhone; but why is it suddenly the hot marketing platform for 2012?

To start, here are some stats from Mobithinking.com, which we talked about at a recent Foundation Center DC seminar on social media trends for 2012:

90% of mobile phone users interact with it daily.
85% of handsets will be able to access the mobile web by the end of 2011.
Smartphones will overtake “feature” phones (those handsets that allow for calling and texting only) in 2012. But that doesn’t mean you should ignore those using feature phones – still a big segment of your customers and prospects.

Another stat that shows the importance of mobile: many mobile users are mobile-only – 25% of mobile Web users in the US, in fact. They rarely use their desktop, laptop, or even tablet device (although that last one could change significantly over the next couple of years).

Mobile marketing can be implemented in a number of ways, including:

Making your website mobile-friendly or creating a mobile version: Perhaps easier said than done, but there are a number of low- and no-cost tools out there to help you if you don’t have the web design and development resources to do it for you. Google also launched a free tool for building a mobile landing page this year.
Developing a mobile app: Again, resources for building a mobile app may be an issue; but tools such as AppMakr can help you build your own – no coding required. There are lots of mobile app building tools out there, both free and paid, and this exhaustive list will help you choose the one right for you.
Using QR codes: This is one of the easiest ways to get into mobile marketing. QR codes are most effective in offline places like print and signage – where people only need to scan the code with their phones to easily access your content. QR codes are easy to create using free tools like Delivr or even URL shortener Bitly, and can direct people to any content you want – like your mobile-friendly website, a product information page, or a video.
Leveraging location-based services: If you have a physical location (like a retail store or event of some sort) establish a presence on a location-based service like Foursquare. It’s free and a great way to get people interacting with your business or organization through their phones. You can also offer check-in specials and provide tips on your page to help your customers (such as staff favorites, off-the-menu items or secret discounts).
Launching an SMS text campaign: I don’t know about you, but I see more people texting than talking on their phones! Texting campaigns can be a bit more time- and labor-intensive to collect mobile phone numbers, plus it can get expensive depending on the size of your database and provider rates. But, check out tools like TextMarks (their ad-supported Lite version is free) and EZTexting for some relatively low-cost options.

How you use mobile marketing all comes down to what will be the best fit for your business or organization. A location-based service may not make the best sense for an online-only e-commerce site, but a mobile app may help customers choose the best product to buy. Determine what goals you want to achieve with mobile marketing, then look at what other similar businesses and organizations are doing for ideas.

Do you you plan on adding mobile to your marketing mix in 2012?