News

Steve Rubel in quick on the draw when he points to Scobel who points to Bob Parsons, CEO of registrar Go Daddy. Parsons, in his blog, explains what happened to Go Daddy’s second Super Bowl ad spot. Seems that Fox pulled the ad but, you can see it here.

The comments here are interesting. For example:   

Well, you’re definitely getting a ton of media coverage and increased
awareness of GoDaddy (I just searched google news – tons of recent
hits). It was effective at getting attention, but I’m starting to
wonder if many people will remember what GoDaddy.com does.

Cynthia L. Webb: AT&T’s New Dial Tone

Cindy Webb’s first, post Post column is online– check it out! Today’s column has everything you want to know about the ATT deal. How different Cindy’s written life must be outside of the newspaper publishing world. Her blog now reads:

This work is licensed under a Creative Commons License.

This comes from Potomac Tech Wire. Is this a surprising report? That surfers can’t tell the difference (on a search engine) between search results and ads?

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Jan 25 Report: Surfers Can’t Differentiate Search Results from Sponsored Ads

Washington, DC — Only 18% of adult U.S. Internet users can tell the
difference between actual search results and paid ads on search
engines,
according to a survey conducted by the DC-based Pew Internet and
American Life Project. Such paid, or "sponsored," search results, which
appear on Google, Yahoo, MSN and other engines, are typically placed
above or to the right of actual results, often in a different-colored
box.
Forty-five percent of those surveyed said they would stop using search
engines if they thought they weren’t being clear about offering some
results for pay. Overall, the survey found that 38 million Americans
use a
search engine each day, more than half of the U.S. Internet population.
The average user spends a total of 43 minutes a month conducting some
34 searches.