Photo credit: jalalspages
July is almost over – and it was a scorcher, wasn’t it? Luckily, we’ve had a few cool things to read about social media, location-based marketing, cause marketing and PR – while staying indoors. Enjoy, and stay cool this weekend!
Social Media Marketing
Is There Such a Thing as a Social Media Marketing Agency?
I recently read a post on the HubSpot Blog entitled Please Don’t Start a Social Media Marketing Agency. Since social media marketing is a huge part of what we do here at Tuvel Communications, it naturally caught my attention and peaked my curiosity.
My first reaction was “Oh boy, here’s another article slamming social media marketing agencies and calling their services ‘snake oil’.” I’ve been seeing a lot of that lately, not only in blog posts but in discussions on LinkedIn (not to mention the infamous “Social Media Guru” video that made the rounds not too long ago). I really wasn’t sure what to expect – but the title, of course, did a good job of pulling me in.
Please do take the time to read the post and (try) to read through some of the comments posted as well, but I’ll give you the executive summary: can an agency be built on social media marketing services alone?
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What We’re Reading, July 16th
Happy Friday! It’s been a busy and exciting week here at Tuvel – wrapping up projects, kicking off new campaigns, seeing great results from current ones. It’s always so exciting to see the fruits of our labor! Tuvel was also featured in two articles this week – from Convene Magazine and the Omnipress Blog – which are part of our weekly recommended reading list today (but don’t just read them because we’re featured – they are truly interesting and insightful reads)!