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Marketers: Do You “Like” Facebook’s Open Graph?

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With last week’s pivotal announcement of Facebook’s Open Graph, the “one graph to rule them all” as it’s been referred to rather humorously (and yet, at the same time quite ominously), the Interwebs have been all abuzz with talk of how this will affect the web as we know it. While the ubiquitous term “Web 2.0” refers to the next generation of the web – an increasingly social entity due to social media and networking sites like Twitter, YouTube, and of course Facebook – the question on many minds is how the web will evolve with the introduction of Open Graph and whether it will now become one big social network.

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What we learned from our latest Twitter party

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Last week, we produced another client Twitter chat. We do these on a monthly basis with the twin goals of fundraising while building relationships. Once again, there were takeaways that we’d like to share. You can read what we learned during our last chat here or, check this out to learn what a Twitter chat is all about.

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What we learned from our Twitter foodie chat

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We recently organized a Twitter foodie chat for client Share Our Strength. The goals of our chat were to raise money, create awareness and build community. You can find out what a Twitter chat is here.
I wanted to get lessons learned down on digital paper before we forget! Our chat was held on July 30 with a moderator and panel of 5. See the details here.
Before continuing though, I must thank some very smart Internet folks whom we learned a great deal from. Jeff Hurt is an assn. guy and involved with Twitter chats #eventprofs and #assnchat. Sarah Evans runs her own PR shop and the #journchat twitter chat. Robert Swanwick runs #SpkrChat and all of it’s parts. And, of course there’s Carissa Rogers who runs the wildly popular #gno/Girls Night Out chat. You can check out a more complete listing of Twitter chats and their corresponding schedules here.
From these folks and others, we learned about moderating chats, setting up chat rooms, chat wikis and topic polls. We also learned more by reading this and this. We actually created and even distributed our own #sosfood chat guide.
One of the biggest lessons we learned was that an online chat takes as much preparation as a traditional event! Here are some of the other things that we learned from our first Twitter chat:

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