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Social Media

How @comcastcares and Twitter save Birthday for recovering 10 yr old

January 3, 2009 by Mitch Arnowitz

Our son is recovering from surgery. It’s a long road but he’ll be fine.
Elan’s a New Year’s baby. This year marks double digits. Unfortunately, he’ll mark it at Sinai Hospital’s Rubin Institute for Advanced Orthopedics. We decided to take Elan home for one day though- his Birthday. I decided to buy and install a large screen TV. We’ve wanted one for some time now and figured that it would help with Elan who will continue to lie low once we return home.

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Filed Under: Social Media Tagged With: @comcastcares, Comcast, Tuvel

Social media event marketing

September 12, 2008 by Mitch Arnowitz

We’ve been using social media to drive traffic to events. Examples include Bridge2Growth, CreateAThon and the Tech Council of Maryland.
These thoughts focus on events but are easily applicable to most Internet marketing & community building campaigns. Some of the things that we’ve learned so far:

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Filed Under: Social Media

Tenants of social media

September 11, 2008 by Mitch Arnowitz

Its all about you (iow: listen).
Don’t use social media to broadcast.
There must be value- I call it the what’s in it for me syndrome.
Use online interaction to drive offline activity.
Nothing beats face-to-face.
Research is still key- finding those that might be interested in building a relationship.

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Filed Under: Social Media Tagged With: mitch arnowitz, social media, tech council of md

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