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“One Click” Resolutions for Social Change in 2013

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Social Change and Technology

I am excited to kick off the New Year and not simply focus on eating better and time management, but also making a difference in this world.  I’ve  always been passionate about using technology for social change. In our digital world, helping others has become more accessible and “user-friendly” making it easier for each of us to use the internet for change.

Alleviating hunger is a cause that has been important to me for some time. I am a mother, wife, sister and daughter and to wake up every morning knowing there are millions of people just like me who don’t have the basic necessities such as food is unacceptable. I ran across a search engine called Sleedo  (powered by Google) whose slogan is “Feed the poor with every search you make!” The site regularly donates money raised from advertisers and sponsors to the World Food Programme for every search.  With each search you make, 10 grains of rice are donated.

Another go-to search engine for good is Benelab (powered by Bing) which was founded by a teenager in Seattle to make philanthropy easy and more accessible. 100% of it’s revenues go to charity.

There are other ways to help in the digital space. If you enjoy online games, check out WeTopia, a game where you play for good. Players earn joy and choose real world projects to fund while having fun with your friends.  This is a great way to introduce the concept of giving to your children.

The New Year can’t be complete without a resolution for better health.  If you are trying to stay fit like me, check out the  Charity Miles app. You can walk, run and bike while earning money for charity. Select which charity you’d like to workout  for and press “start.” It tracks your distance and earns money for the organization you select. Bikers earn 10¢ per mile; walkers and runners earn 25¢ per mile. The app is available on iPhone and Android.

If you are always on the go, check out the app Give 2 Charity. It allows users to earn points that equal donation for charities just by carrying your phone.  The Give 2 Charity app collects your location data, and in exchange, lets you earn points to redeem for a monetary donation to selected charities including: Make-A-Wish Foundation, American Cancer Society, American Red Cross, Habitat for Humanity, Humane Society, Sierra Club and Action Against Hunger. At the end of the month, 100% of the proceeds are donated to the charities. This is a new app which is available on Google Play and will soon be available for iPhone users.

There are many more online tools out there which incorporate social change, but my wish for you in 2013 is to think about ways to help others in the real world, through the digital world.

Member Prospecting Webinar– Fishing in the Right Ponds

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We recently presented a Webinar as part of the Young Association Professionals & Association Universe Member Engagement Webinar Series.

A short description of the Webinar follows. We hope you enjoy! Please let us know, in the comments below, if your association or group is using Micro Marketing for recruiting or retention efforts.

[slideshare id=15625979&doc=assndec12webcastfinal-121213131540-phpapp01] 

An example of a power law graph showing popularity ranking. To the right (yellow) is the long tail; to the left (green) are the few that dominate. In this example, the areas of both regions are equal.

Associations want marketing to create new members at a predictable cost. We hear a lot these days about the “Long Tail” with its untapped and micro-targeted prospecting segments such as government, healthcare, and education. Mass marketing models are not designed to go downstream or cost effectively reach these new, targeted member segments.

In this webinar, you will learn how the core elements of online community building and social media are being used to cost effectively identify influencers and build relationships that produce loyal members and supporters. Mitch will also be sharing case studies and best practices for results-driven association programs, projects and campaigns. You will learn that reaching the promise of the Long Tail is hard but can be done using research, tools, analytics and the right people!

Member Prospecting Webinar 12.12.12 – Fishing in the Right Ponds

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Please join Tuvel Communications this Wednesday, December 12, 2012 at 2:00 pm ET for a Member Prospecting Webinar – Fishing in the Right Ponds

Register Here

For More Info

 

 

Sponsored by: Young Association Professionals, Aggregage, Association Universe and Infinite Conferencing

We are excited to bring an amazing series of interactive webinars on how association professionals need to think and act differently to drive member engagement. The world has changed and we’ve brought together thought leaders from a wide variety of perspectives to help with this new world. The series runs each week from the end of October through end of January.

Fishing in the Right Ponds 12.12.12

Associations want marketing to create new members at a predictable cost. We hear a lot these days about the “Long Tail” with its untapped and micro-targeted prospecting segments such as government, healthcare, and education. Mass marketing models are not designed to go downstream or cost effectively reach these new, targeted member segments. In this webcast, you will learn how the core elements of influencer programs, online community building and social media are being used to cost effectively identify influencers and build relationships that produce loyal members and supporters. Mitch will also be sharing case studies and best practices for results-driven association programs, projects and campaigns. You will learn that reaching the promise of the Long Tail is hard but can be done using research, tools, analytics and the right people!