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What We're Reading

5 Social Media Infographics You MUST Read

April 11, 2012 by Kari Rippetoe

Who doesn’t love an infographic? We sure do! And there are lots of them out there – but not all of them provide information you can take away and use. These are 5 social media infographics we think present truly useful information – whether you’re kick-starting social media efforts or looking to improve your current social media program.

Social Media Infographics

Social Media Advertising Reaching New Heights: If running ads on social networks like Facebook is something you’re considering, this infographic provides some helpful guidance on the current landscape and how valuable social media ads are to marketers.

Pinterest Deconstructed for eTailers and Content Marketers: Pinterest is the 3rd most popular social network on the web at the moment, and this infographic gives you the “who, what, where & when” to help you utilize Pinterest effectively.

How to Train Employees to Handle Social Media: According to this infographic, 48% of senior financial executives (apparently the industry used for this survey) feel that “social media will be an important component of corporate marketing efforts going forward.” So how can you train your employees to handle these efforts in the most effective way possible? This is an excellent how-to infographic.

7 Reasons to Embrace Online Culture: We have a saying here at Tuvel: Social media isn’t just Twitter, Facebook and LinkedIn – it’s all about being social. It’s not enough to just be on social media, your brand must be social to survive and benefit. This infographic gives 7 reasons why.

Email Marketing + Social Media: We have another saying here at Tuvel: It’s not one thing you do, it’s everything you do. So if you’re not integrating social media and social sharing into your email campaigns, you’re missing out on some big marketing benefits.

What are the most useful social media infographics you’ve seen?

Filed Under: How-Tos, Marketing, Social Media, Social Media Marketing, Tips & Best Practices, What We're Reading Tagged With: infographics, pinterest, social media, social media marketing

What We’re Reading, Sept. 9th

September 9, 2011 by Kari Rippetoe

I don’t want this to be the “9/11 Edition” of What We’re Reading, but I just wanted to share with you two posts I’ve read that I thought were interesting and insightful. I highly recommend sharing these with your communities as well.

  • 9/11 and the Promise of Community from Inkling Media – with the 10th anniversary of 9/11 coming up this weekend, I can’t help but think to myself how close we as a nation grew in the aftermath of those events, as well as what it might have been like if social media like Twitter and Facebook were around then. It would’ve unfolded in a much different way. Ken was in NYC when it happened, and has his own story about the community effect he witnessed.
  • 9/11/01: Where Were You? from the Feeding America Blog – we’re all thinking about this (many have been ever since it happened). Feeding America has put together this touching and introspective collection of memories from its national office staff.

And for something a bit more lighthearted, a video of the Freddie Mercury Google Doodle celebrating what would’ve been his 65th birthday – we here at Tuvel are definitely fans!

Filed Under: Articles, Community, Links, Music, Social Media, Uncategorized, What We're Reading

What We’re Reading, July 29th: The Too Damn Hot Edition

July 29, 2011 by Kari Rippetoe

It’s hot…damn hot. And while you may not be able to avoid going outside, at least we can provide you with some insightful posts to keep you inside and in the A/C a little longer. Hey, if you keep reading you might even get some free JELL-O Pudding out of it!

  • Research: 2/3 of CMOs Prefer Working With Smaller Firms from PRNewser: If you’re shopping for a marketing firm, take note of this research – it illustrates the value that smaller shops can bring in the form of client service and intimate partnerships.
  • The 9 Creative Uses for Google+ Hangouts You Didn’t Think Of from Business Insider: We haven’t tried Hangouts yet, but thanks to this article we can definitely see the potential!
  • Google+ Tips: Where to Begin and How to Share Content Quickly While Mobile from HuffPost Tech: For those just getting started with Google+, our friend Chris Rauschnot shares his tips for success – both at your desk and on the go.
  • How to Incorporate Influencers Into Content Marketing from Content Marketing Institute: Outreach is just one part of influencer marketing. This post from Amanda Maksymiw of Openview Venture Partners provides some tips for integrating influencer and content marketing to build your content program.
  • What Klout is Really Good For… from Never Stop Marketing: Speaking of influencers, the takeaway here is that community trumps influence.
  • HOW TO: Utilize Social Data More Effectively from Mashable: If you’re only using the data mined from social media to measure the success of your efforts, you’re not leveraging it in the best way. This post from Nate Elliot of Forrester Research talks about why.

And now, some fun stuff (as if social media wasn’t enough fun):

  • JELL-O Offers Free Pudding to World’s Saddest Tweeters from SocialTimes: With all the economic woe in the world right now, it’s easy to get a little depressed. But JELL-O wants to help turn those frowns upside-down by giving free pudding to people tweeting with frowny emoticons ( 🙁 ). Now if only the U.S. government could pay its debt in pudding…
  • Alex Trebek Chases Suspected Burglar, Inspiring Awful ‘Jeopardy!’ Jokes from NYTimes.com: IBM’s Watson may have beat the Jeopardy Grand Champion, but let’s see it do this.

And remember how hot we said it was? Here in DC, it was actually hot enough to fry an egg on the sidewalk:

Filed Under: Articles, Blogger Outreach & Relations, How-Tos, Influence, Links, Marketing, PR, Resources, Strategy, Tips & Best Practices, What We're Reading Tagged With: blogger outreach, community outreach, content marketing, Google, influencer outreach, klout, social influence

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