Word of Mouth Marketing

Advertisers: You have lost control of your message. Get over it (BuzzMachine)

If you embrace this, I’ll just bet you will find something amazing happen: You will find that your customers are better at marketing your products than you are.

This note comes from Gary Arlen. Talk about viral marketing, I’ve already forwarded this to a ton of marketers that I know. I’ll be curious to see what this does to the fundraising coffers.

Anyway, check this out!
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Gary says:

Here’s a timely and appropriate message for electronic marketers .. with a link at the end to the "real" provider. Fascinating use of a Web campaign with humor and a point.  It came from Canada, as you’ll hear in a few phrases. 

Here’s the link! Turn up your volume…

Dan Gillmor on Grassroots Journalism, Etc.: Buzz-Makers: More Disclosure, Please

The first product is a bidet. I’m not making this up. And I’m not going
provide any details on how I’m using it :-). (I crack myself
up…)
Marc

Posted by: Marc Andreessen | January 21, 2005 03:26 PM