Word of Mouth Marketing

More on word of mouth marketing and pending Word of Mouth Marketing Association (WOMMA) ethics council guidelines.  It’ll be interesting to see how this plays out with the Viral and Buzz Marketing Association’s Manifesto.

The Word-of-Mouth Ethics Challenge

Ironically,
the growing popularity of the new marketing techniques is one of the
dangers. Proving the old adage that no publicity is bad publicity,
BzzAgent reports receiving 250 inbound leads from potential clients and
sign-ups from about 5,000 new BzzAgents in the week after the Times
piece
ran.

The buzz around JibJab’s This Land Is Your Land Bush/Kerry video might have died down but check out brother Gregg and Evan Spiridellis’s newer It’s Good To Be In DC piece. They have a newer Santa short but, being a Washingtonian, think the DC piece is funnier. 

This comes from today’s Adrants:

There’s a discussion going on in the Adrants Network on the best viral work done in 2004. Members are noting the beheaded Cat, Honda’s Cog, Burger King’s Subservient Chicken, The Grey Album, iPod’s Dirty Secret, Pontiac’s Oprah car giveaway and many more. You are invited to join the Network and discuss your thoughts on this year’s best viral advertising.