Word of Mouth Marketing

reprinted from my post to the AdMarketing list
Hi everyone–
Ben McConnell and Jackie Huba, of Creating Customer Evangelists know like many of us that customers are one of the best sales or marketing forces a company can have. The trick is to turn best customers into evangelists and then leverage through word-of-mouth marketing.
Creating Customer Evangelists has just published “Testify!”, a free ebook. The book profiles 18 organizations and their customer evangelism efforts. Two AdMarketers are featured in the book! Congratulations to Bloomberg Marketing and MarketingSherpa are in order! Mitch
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Scobleizer: Microsoft Geek Blogger
By now, many have read the Scoble’s Ten evangelism and IT lessons from one of America’s biggest churches. Just in case, though, the link above offers a nice twist of a list on how IT can help the relationship building process.
Lesson three: to get word-of-mouth advertising you need to be remarkable. (hat tip: Lee LeFever)

Download PHOTOCOPIER.asf
I did 2 things as soon as I got this clip. 1. I laughed out loud and 2. forwarded it to a friend. What made me stop and think though was that this came from a teacher. I’ve had several interesting conversations lately with companies eager to tap the K-12 market. I wonder if these folks might be interested in using something like this to get their message out….