Word of Mouth Marketing

Marketers: Do You “Like” Facebook’s Open Graph?

April 29, 2010 by Kari Rippetoe

With last week’s pivotal announcement of Facebook’s Open Graph, the “one graph to rule them all” as it’s been referred to rather humorously (and yet, at the same time quite ominously), the Interwebs have been all abuzz with talk of how this will affect the web as we know it. While the ubiquitous term “Web 2.0” refers to the next generation of the web – an increasingly social entity due to social media and networking sites like Twitter, YouTube, and of course Facebook – the question on many minds is how the web will evolve with the introduction of Open Graph and whether it will now become one big social network.

CIBA Vision misses the marketing mark

June 1, 2006 by Mitch Arnowitz

UPDATES:
Strategic Name Development has an interesting post about the naming of CIBA Vision’s AirOptix product: Ciba Vision’s New Product Name Comes Out of Thin Air.
This post references our comments and others that are searching in vain for Clear Care product. It’ll be interesting to see what, if any, sales or PR hit CIBA Vision takes from this situation. In the meantime, I’m still searching for Clear Care while trying to find a replacement.

LeaderNotes: How to Raise $500,000 from Middle Class White Kids (and Why the Red Cross Never Will)

May 1, 2006 by Mitch Arnowitz

(heard about this from Seth Godin)
It looks like Invisible Children is doing many things right. These folks are passionate , they make it easy to digest and pass their message along and have supporters acting as the PR Dept. . Make sure to check out the MTV style movie used to promote and explain the cause.