Word of Mouth Marketing

PostSecret continues to grow. The following comes from Dave Sifry‘s State of the Blogosphere, February 2006 Part 2
Let’s take a few examples. Have a look at PostSecret. It is the #3 site on the Technorati Top 100 today, with over 12,000 sites that have linked to it in the last 180 days. It didn’t even exist on the chart in April of 2005.

Speaking of viral marketing, I received an email note on this website today. A great piece of viral marketing with a couple of exceptions.
This timely piece of work didn’t link to the parent website. Once I found my way to birthright israel, there was no attempt to grab my attention or begin building a relationship. There was also a missed branding opportunity with the URL/domain being that of the file’s developer and not the organization.
A great piece though. Happy New Year!

What
Makes Your Advertising Viral?  (from WOMMA)

If we can determine how far to push our client’s brands, then we have another
problem: we must create original content the majority of discriminating Internet
users find entertaining and that they didn’t already create themselves. Herein
lies the heart of this column. Truth is, every great viral idea probably isn’t
an idea from a marketer.