Word of Mouth Marketing

A friend sent information on The New Heroes TV show and web campaign. 

The viral/grassroots marketing page is done really well. Although copy for the pass along tools seems to be similar in some instances, they include all the essentials: snipets for newsletters and lists, banners, pages to download & pass along and e-cards.

Saw this over on Church of the Customer:

"It would be mental for us to suggest to a client we could effect massive
social change by slapping on a TV commercial saying; ‘Hi guys, it’s OK now to be
seen with a white spirits-based RTD in your hand, now go buy our brand’," says
Mat Baxter, managing partner of Absolut’s communications agency, Naked.

More: Word-of-mouth campaign a Cut above the rest

Church of the Customer let others know about the Word of Mouth Marketing Assn.’s recent conference. Now, they’re telling folks about WOMMA’s roll-up of speakers and presentations up on the website.
 

In addition to headline speakers like Guy Kawasaki and Emanuel Rosen, WOMMA has posted Marci Hansen’s PETA slide show that talks about it’s offline ‘Street Team’ and Nate Mordo’s UbiSoft presnetation on online communities.

All good stuff worth checking into as you have time.