Word of Mouth Marketing

Dissecting BK’s ‘Subservient Chicken’ Campaign
(as seen on MarketingVOX)

NEW YORK On April 8 of last year, something odd emerged
on the Web: a chicken dressed in garters that could do seemingly any command
viewers requested.

Steve Rubel points to Pamela Parker’s blog and an MSN search engine story: Can a Viral Campaign Gain Traction without Bloggers? I was pleasently surprised to find Pamela’s blog. She should link to it  from her area on ClickZ!

WOMMA’s Ethics Code Attacked For Allowing Teen Marketers (from MarketingVOX )

The National Institute on Media and the Family released a statement
calling on WOMMA to prohibit the "exploitation of minors in
word-of-mouth campaigns." While WOMMA’s code already prohibits
marketing to children younger than 13, the organization is asking WOMMA
to require parental notification and consent when engaging children
between 13 and 16 years of age. In addition to possible exploitation,
the Institute also raised the concern that children were being exposed
to inappropriate sexual material by word-of-mouth marketing campaigns.