Shel Holtz pointed to FakeBlogsWiki, the wiki for fake blogs. One issue this brings up is that of best practices. The landscape is still a bit confusing with ghost writing and outsourcing blog functions but… experienced community builders can probably figure out the difference between right and wrong pretty quickly.
This site is a clearing house for information about ‘flogs’, or fake weblogs created by corporate marketing departments as lame marketing exercises.