Speaking of viral marketing, I received an email note on this website today. A great piece of viral marketing with a couple of exceptions.
This timely piece of work didn’t link to the parent website. Once I found my way to birthright israel, there was no attempt to grab my attention or begin building a relationship. There was also a missed branding opportunity with the URL/domain being that of the file’s developer and not the organization.
A great piece though. Happy New Year!