I have always been a fan of free chapters as a way to sell more books. After all, some really well known marketers have been doing this for years.
We are in the middle of a B-B lead generation campaign that uses a book as an incentive. We just discovered that the publisher gives away a free chapter. What we’re unsure of is whether the chapter increases the value of the offer or prompts someone to take the wrong action.
I should probably post this question to Brian Carroll’s blog…