Amen to the Trend Junkie’s comment on Live 8 broadcast coverage. The distance between the old line broadcast and newer interactive models couldn’t have been more obvious.
Live 8 streaming video put the people in control. It was up to me to watch (and listen) to what and when I wanted to. Actors hired by the networks to talk over the music were filler in between advertisements.
Many marketers have written about AOL’s apparant marketing windfall from these shows. Besides, where else can you catch Neil Young in Canada, Pink Floyd and Annie Lennox in London — all without leaving your living room?
Put that against VH1 who during Pink Floyd’s first time playing
together with Roger Waters in 24 years, cuts to their VJ’s for some
brief irrelevant commentary. Lame.
MSM Updates: MTV & VH1’s Redemption Song
And this post from Church of the Customer: If only MTV had apologized