Please join Tuvel Communications this Wednesday, December 12, 2012 at 2:00 pm ET for a Member Prospecting Webinar – Fishing in the Right Ponds
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Sponsored by: Young Association Professionals, Aggregage, Association Universe and Infinite Conferencing
We are excited to bring an amazing series of interactive webinars on how association professionals need to think and act differently to drive member engagement. The world has changed and we’ve brought together thought leaders from a wide variety of perspectives to help with this new world. The series runs each week from the end of October through end of January.
Fishing in the Right Ponds 12.12.12
Associations want marketing to create new members at a predictable cost. We hear a lot these days about the “Long Tail” with its untapped and micro-targeted prospecting segments such as government, healthcare, and education. Mass marketing models are not designed to go downstream or cost effectively reach these new, targeted member segments. In this webcast, you will learn how the core elements of influencer programs, online community building and social media are being used to cost effectively identify influencers and build relationships that produce loyal members and supporters. Mitch will also be sharing case studies and best practices for results-driven association programs, projects and campaigns. You will learn that reaching the promise of the Long Tail is hard but can be done using research, tools, analytics and the right people!