The Washington Post says that company blogs have a long way to go. The Post also says that most CEO’s ‘don’t get it’ and try to use the blog as a repositioned press release. It sounds like corporate PR depts. also have a long way to go on the education curve…
The issue is still control with Corporate America, sometimes with good reason, unwilling to give it up.
More PR Than No-Holds-Barred On Bosses’ Corporate Blogs (free reg req’d)
Web logs — or blogs — started as a way to talk
about new technologies, vent about life and interact in a
no-holds-barred forum. Since blogs became the next big thing, an
increasing number of companies have come to see them as the next great
public relations vehicle — a way for executives to demonstrate their
casual, interactive side.
But, of course, the executives do nothing of the
sort. Their attempts at hip, guerrilla-style blogging are often pained
— and painful.