(seen on The Rhetoric Of Me with a pointer from Chris Dover)
The American Cancer Society continues to be an innovator in the world of non-prof marketing and fundraising. Here’s their download page where you can grab a badge to fight cancer.
Orgs sometimes forget the importance of the marketing download page to spread the word. Download pages make it easy for folks to display, link, tell others and is mission critical! Pages typically include links, banners or buttons and blurbs for lists and newsletters.
Hey, maybe we should check to see if these marketing pages are on Chris Dovers list and add it if it’s not.
Another nice ‘spread the word’ page is the Skoll Foundation’s Uncommon Heroes. You can check out some other blog badges at the Blog Business Summit, going on as we write… We’ll have to find (or create) some examples of these marketing pages for orgs that don’t have unlimited budgets 😉