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But, did it increase sales?

March 7, 2005 by Mitch Arnowitz

Dissecting BK’s ‘Subservient Chicken’ Campaign
(as seen on MarketingVOX)

NEW YORK On April 8 of last year, something odd emerged
on the Web: a chicken dressed in garters that could do seemingly any command
viewers requested.

Filed Under: Word of Mouth Marketing

Why doesn’t KMWorld have an RSS feed?

March 7, 2005 by Mitch Arnowitz

Recent meetings with government contractors has led me to KMWorld; a good place to find out about trends and technologies in the knowledge management space.

I’m thrown for a loop though. One place that I surely thought to have an RSS feed would be a publication on knowledge management and collaboration! Problem is that they don’t have a feed, making it more difficult for me to get to their content.

I could always order the print publication but may risk tossing it in with the other magazines that "I don’t have time for". This is a good magazine– I’ll have to try and remember to visit the website each month.

Filed Under: Technology

XBRL

March 3, 2005 by Mitch Arnowitz

I was at a business lunch today and there was a fellow there from Business Wire. He told me that XBRL/eXtensible Business Reporting Language is very hot when it comes to distributing news. More:

XBRL
is a language for the electronic communication of business and
financial data which is set to revolutionise business reporting around
the world. It provides major benefits in the preparation, analysis and
communication of business information. It offers cost savings, greater
efficiency and improved accuracy and reliability to all those involved
in supplying or using financial data.

XBRL stands for eXtensible Business Reporting Language.
It is one of a family of "XML" languages which is becoming a standard
means of communicating information between businesses and on the
internet.

Filed Under: Technology

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