2004 ClickZ Marketing Excellence Awards
ClickZ readers say that the FTC’s Do-Not-Call Registry is “Marketing Innovation of the Year”.
You can find the rest of thie list here. (hat tip- Potomac Tech Wire)
BW Online|Jeff Bezos on Word-of-Mouth Power
BW Online | August 2, 2004 | Online Extra: Jeff Bezos on Word-of-Mouth Power
More on word of mouth marketing:
“Says Amazon’s CEO: “If you build a great experience, customers tell each other.” That, he believes, is better than any TV advertising.” (hat tip- Marc Hausman)