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Great viral marketing for a Monday morning!

June 7, 2004 by Mitch Arnowitz

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I did 2 things as soon as I got this clip. 1. I laughed out loud and 2. forwarded it to a friend. What made me stop and think though was that this came from a teacher. I’ve had several interesting conversations lately with companies eager to tap the K-12 market. I wonder if these folks might be interested in using something like this to get their message out….

Filed Under: Word of Mouth Marketing

Komen Foundation | Message Boards

June 5, 2004 by Mitch Arnowitz

Today is the Race For The Cure walk/run in Washington, DC. Like last year, the weather isn’t great. Thought I’d scan the organization’s message boards to see what the chatter was, if others were also thinking of staying home or whatever.
The boards seem to be a great support mechanism for helping and healing. I was however surprised that there wasn’t a local tie-in to the boards. Figured that I’d at least find a pointer to a local Yahoo, Google Group or something. This is probably a missed opportunity in terms of leveraging the organization’s passionate supporters. If they organized supporters on a local level, they might see a lift in fundraising efforts.
I did some more looking and found local space on the site. Here, they take advantage of Kintera’s nifty fundraising tools through story sharing. They could probably do more in the relationship building area though. A local tie-in might even get involved with or grow local Meetups.
Oh well, just thoughts on a rainy, Saturday morning.

Filed Under: General

D.C.’s ad biz: The death of passion (coun’t)

June 3, 2004 by Mitch Arnowitz

Matt White, CEO of advertising firm White & Baldacci, has posted a response to Cary Hatch’s recent Washington Business Journal guest column. In his response, Matt writes about the challenges of the post-Sept. 11 economy. He says that his firm strives to create “Work that Matters” and that meaningful work keeps the passion burning…

Filed Under: Advertising

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