Unconventional Wisdom - The Tuvel Communications Blog – Engaging Your Customers in Unconventional Ways

Using LinkedIn for Events: Join the #Engage365 Chat on Friday, 1/28

January 26, 2011 by Kari Rippetoe

Back in October, we moderated a chat for Engage 365 on how event professionals could utilize new Twitter features and Facebook groups for event promotion and community-building (you can read the archived chat here). Ever since then, I’ve wanted to have a similar discussion with social media and online community rock stars in the events industry about LinkedIn. We’ve seen huge improvements to their platform recently, so why not talk about using those improvements to our benefit?

Building the Bridge Between Outreach and Social Media Communities (Infographic)

January 11, 2011 by Kari Rippetoe

2011 is shaping up to be an exciting and productive year for Tuvel, and this is something I created as part of some big plans we have in the works.

This bridge infographic demonstrates how outreach and social media marketing/community-building go hand in hand – creating brand evangelists in the process. We believe that the two elements, while effective on their own, are much more effective and successful when working together at the same time to build community and buzz around a brand, product, event or cause.

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