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What We’re Reading, July 1st

July 2, 2010 by Kari Rippetoe

Happy 4th of July weekend! If you live in the USA (or even if you’re an American living abroad), you’re more than likely gearing up for some serious food, festivities, and of course, fireworks, and we here at Tuvel Communications hope you have a spectacular – and, most importantly, safe – Independence Day!
To help you wind down your week, here are a few selections from our weekly reading list. Enjoy!

[Read more…] about What We’re Reading, July 1st

Filed Under: Community, Community Building & Management, Links, Marketing, online community building, Social Media Tagged With: 4th of july, Foursquare, geo-location, online community building, social media, Twitter, video

VIDEO: Tuvel’s Mitch Arnowitz on the Digital Media Conference’s Social Media Marketing Panel

June 27, 2010 by Mitch Arnowitz

Tuvel Communication’s managing director Mitch Arnowitz recently participated in the Social Media Marketing panel at the Digital Media Conference, which took place on June 25th in Tyson’s Corner, VA. The panel was moderated by Elizabeth Shea, President and CEO of SpeakerBox Communications, and the panel members were:

  • Mitch Arnowitz, Managing Director, Tuvel Communications LLC
  • Hooman Radfar, CEO & Co-founder, Clearspring
  • Matt Goddard, CEO, R2integrated
  • Neal Sinno, VP Business Dev., Arkadium

Some of the topics covered: Social media marketing is growing as brands and marketers embrace the social web as one of the most effective ways to create buzz, attention and loyal followers. What are some examples of successful social media marketing campaigns? What are some of the pitfalls and practices to avoid? What is the future for social media marketing?

[vimeo 12881986 400 300]

Filed Under: Events & Conferences, Social Media Marketing, Strategy, Tuvel Communications, Video Tagged With: digital media, events, social media marketing

Dealing With Sticky Situations in Social Media

June 16, 2010 by Mitch Arnowitz

Sticky Situation.jpg
Photo credit: somegeekintn
As social media marketers and online community builders, many of us have had our share of bumps and bruises along the way. But, how do you deal with the really sticky situations that come up when running online communities and executing social media campaigns?
Following are some real world situations that we’ve faced. Along with these sticky situations are resolutions or, how we dealt with them; however, we’re more interested in finding out how you would deal with these situations. So, I ask that you please read these through and leave your comments below about how you have handled similar situations, or if there are different sticky situations you’ve encountered.

[Read more…] about Dealing With Sticky Situations in Social Media

Filed Under: Marketing, Social Media, Social Media Marketing, Tips & Best Practices Tagged With: blogger relations, email marketing, online community building, PR, social media

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