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Marketers: Do You “Like” Facebook’s Open Graph?

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With last week’s pivotal announcement of Facebook’s Open Graph, the “one graph to rule them all” as it’s been referred to rather humorously (and yet, at the same time quite ominously), the Interwebs have been all abuzz with talk of how this will affect the web as we know it. While the ubiquitous term “Web 2.0” refers to the next generation of the web – an increasingly social entity due to social media and networking sites like Twitter, YouTube, and of course Facebook – the question on many minds is how the web will evolve with the introduction of Open Graph and whether it will now become one big social network.

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Social Media Myths and Truths

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(reprinted from ShowSmart March, 2010 issue) by: Mitch Arnowitz
Myth: A Tweetup is all you need to drive booth traffic.
Truth: A Tweetup can be a powerful event marketing tactic when used as part of a mix that includes both traditional and digital media ingredients.
A Tweetup is an event for people that use Twitter, enabling them to not only interact online, but also come together to meet in person. Twitter is a micro-blogging tool that enables its users to send and read brief messages—known as tweets—of 140 characters or less. From a marketing perspective, Tweetups can be used for lead generation, featuring demos, creating general awareness and/or driving booth traffic. They’re also a way to maximize the increased usage of Twitter at trade shows and events. For attendees, Tweetups are great opportunities for networking over a common interest.

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