Engaging Your Customers in Unconventional Ways
Last week, we produced another client Twitter chat. We do these on a monthly basis with the twin goals of fundraising while building relationships. Once again, there were takeaways that we’d like to share. You can read what we learned during our last chat here or, check this out to learn what a Twitter chat is all about.
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The following comes from Elan…
On September 13th, I’m riding in the Save-A-Limb-Bike-Ride. I am hoping that you can help me reach my fundraising goal of $1,000.00!
The Save-A-Limb-Bike-Ride is 6 miles long. The reason I’m doing this bike ride is because it’s for the Rubin Institute, and that’s the place where I had my 2 surgeries, and that’s the place that’s getting me better!
I’ll be doing the bike ride, along with my mom & dad, to raise money for the Save-A-Limb Fund which is a part of the Rubin Institute in Baltimore, Md.
The money raised from our bike ride will be used for people with no health insurance that need surgery. The institute, part of Sinai Hospital, does limb lengthening and hip surgeries. I had my operations done there because they have the most advanced technology for my hip condition. Now, I want to do something so that another kid can have the same chance as me.
We’ve been riding over the summer to get ready for our bike ride and now I need your help! To sponsor me for my September 13th bike ride and to Support the Save a Limb Fund, please visit my webpage and donate. It’s that simple!
All donations are tax deductible too.
This has been a very rough experience, and we want to do everything we can to give back to the Rubin Institute, so please, please help us. If you have any questions, please let me know. Thanks so much if you can help me! I’ll post pictures of the bike ride to my website and let you all know when they’re up.
Love, Elan
We recently organized a Twitter foodie chat for client Share Our Strength. The goals of our chat were to raise money, create awareness and build community. You can find out what a Twitter chat is here.
I wanted to get lessons learned down on digital paper before we forget! Our chat was held on July 30 with a moderator and panel of 5. See the details here.
Before continuing though, I must thank some very smart Internet folks whom we learned a great deal from. Jeff Hurt is an assn. guy and involved with Twitter chats #eventprofs and #assnchat. Sarah Evans runs her own PR shop and the #journchat twitter chat. Robert Swanwick runs #SpkrChat and all of it’s parts. And, of course there’s Carissa Rogers who runs the wildly popular #gno/Girls Night Out chat. You can check out a more complete listing of Twitter chats and their corresponding schedules here.
From these folks and others, we learned about moderating chats, setting up chat rooms, chat wikis and topic polls. We also learned more by reading this and this. We actually created and even distributed our own #sosfood chat guide.
One of the biggest lessons we learned was that an online chat takes as much preparation as a traditional event! Here are some of the other things that we learned from our first Twitter chat:
[Read more…] about What we learned from our Twitter foodie chat