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Elans direct connection to the Beatles

July 18, 2009 by Mitch Arnowitz

Many readers know that Elan, our 10 yr old son, is recovering from a tough year. Elan has a hip condition called Perthes. While not life threatening, it is painful and long lasting.
Elan has been praised and written about. As if that weren’t enough, Elan now has a direct connection to The Beatles.

[Read more…] about Elans direct connection to the Beatles

Filed Under: Personal

Social media: how do YOU gauge success?

July 7, 2009 by Mitch Arnowitz

The following discussion was recently posted to the AdMarketing list. You can follow the thread here.
There, of course, has been much written about social media metrics. The topic has come up lately with a couple of our clients. Following are the metrics or measurements that we use. I know what the experts say but am more interested in your opinions.
How do you define social media success? What measurements do you use? Can you add to or revise this list?

[Read more…] about Social media: how do YOU gauge success?

Filed Under: Marketing

Twitter: past, present or future?

June 19, 2009 by Mitch Arnowitz

The following post comes from the AdMarketing list. You can follow the conversation here.
The list has been quiet for wayyyy to long. I trust this note finds everyone doing well and getting ready to enjoy the summer!
Interesting topic lately is (of course) twitter. Many are saying that celebs have tarnished the landscape.
Others are saying that its demise will be caused by newer collaborative tools coming onto the market, like Google wave. Still others point to #iranelections as an example of twitter’s prominence.
So, what say you? Is twitter the future, part of the past or a present day tactic used in your day-day activity?
More:
Why Twitter will soon become obsolete
How Twitter Will Change the Way We Live

Filed Under: Marketing

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