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We’re Hiring again! Part-Time Social Media Campaign Associate

January 21, 2013 by Mitch Arnowitz

twitter bird help wanted social media 300x282 How I Got My Job As Director Of Social Media   Step 1: Build Experience Then Blog, Tweet, Collaborate!   Tuvel Communications is a digital communications firm that combines human processes, social media and analytics. We collaborate with companies, government entities, non-profits and associations to identify and build relationships with niche market segments.

We develop and execute social media outreach campaigns, conducting market research and using customized communications while building valuable relationships. We’ve worked with such esteemed organizations as Robert Wood Johnson Foundation, the National Association of Broadcasters, AOL Gov and 1105 Media, Inc.

We have an immediate need for a Washington, DC based part-time Social Media Campaign Associate, who will be responsible for overall project management of a client campaign from start to finish, moving them forward on schedule. Please be aware that this is a telecommuting, independent contracting position.

Responsibilities include:

  • Managing and executing campaign strategies and tactics, including research, program execution, relationship-building with gatekeepers, social networking and community building, reporting and analysis.
  • Contributing to the company blog, social networks and newsletter.

Requirements:

  • 3-5 years’ experience in an online marketing and/or communications/PR role specifically using social media and working on outreach campaigns  to build relationships (including development, community building, execution, and reporting).
  • 3-5 years’ experience in project and account management roles, managing all aspects of campaigns while working closely with a client team.
  • Experience developing and measuring campaign metrics and analytics, as well as developing reports.
  • Experience with online market research and able to locate prospects and contact information using a variety of online research techniques. Our outreach campaigns follow best practices and go beyond blogs, so knowledge of and the ability to find people in a variety of online communities – like web forums, user groups, listservs and email lists, and other social networks – is absolutely essential.
  • Extensive knowledge of third-party marketing and reporting tools and platforms and how they can be used for different projects. These include WordPress, Hootsuite and Mailchimp.
  • Experienced using tools for project management such as Google Drive, Basecamp, Webmail and Dropbox.
  • This is a telecommuting role requiring remote access, so you should actively use tools like Skype, text and chat for communication with the Tuvel team and clients.
  • Highly organized, self-starting and flexible individual, able to change directions on a dime and put in extra work when needed.
  • While this is a telecommuting role, location within the DC/MD/VA area is required.

Interested? Please e-mail your resume to hello<at>tuvel<dot>com with the subject line “Social Media Campaign Associate” 

Filed Under: Uncategorized

“One Click” Resolutions for Social Change in 2013

January 10, 2013 by Sarah Kneip

Social Change and Technology

I am excited to kick off the New Year and not simply focus on eating better and time management, but also making a difference in this world.  I’ve  always been passionate about using technology for social change. In our digital world, helping others has become more accessible and “user-friendly” making it easier for each of us to use the internet for change.

Alleviating hunger is a cause that has been important to me for some time. I am a mother, wife, sister and daughter and to wake up every morning knowing there are millions of people just like me who don’t have the basic necessities such as food is unacceptable. I ran across a search engine called Sleedo  (powered by Google) whose slogan is “Feed the poor with every search you make!” The site regularly donates money raised from advertisers and sponsors to the World Food Programme for every search.  With each search you make, 10 grains of rice are donated.

Another go-to search engine for good is Benelab (powered by Bing) which was founded by a teenager in Seattle to make philanthropy easy and more accessible. 100% of it’s revenues go to charity.

There are other ways to help in the digital space. If you enjoy online games, check out WeTopia, a game where you play for good. Players earn joy and choose real world projects to fund while having fun with your friends.  This is a great way to introduce the concept of giving to your children.

The New Year can’t be complete without a resolution for better health.  If you are trying to stay fit like me, check out the  Charity Miles app. You can walk, run and bike while earning money for charity. Select which charity you’d like to workout  for and press “start.” It tracks your distance and earns money for the organization you select. Bikers earn 10¢ per mile; walkers and runners earn 25¢ per mile. The app is available on iPhone and Android.

If you are always on the go, check out the app Give 2 Charity. It allows users to earn points that equal donation for charities just by carrying your phone.  The Give 2 Charity app collects your location data, and in exchange, lets you earn points to redeem for a monetary donation to selected charities including: Make-A-Wish Foundation, American Cancer Society, American Red Cross, Habitat for Humanity, Humane Society, Sierra Club and Action Against Hunger. At the end of the month, 100% of the proceeds are donated to the charities. This is a new app which is available on Google Play and will soon be available for iPhone users.

There are many more online tools out there which incorporate social change, but my wish for you in 2013 is to think about ways to help others in the real world, through the digital world.

Filed Under: Uncategorized Tagged With: 2013, apps, hunger, new year, search engine, social good, social media, technology, Tuvel, Tuvel Communications

Member Prospecting Webinar– Fishing in the Right Ponds

December 19, 2012 by Mitch Arnowitz

We recently presented a Webinar as part of the Young Association Professionals & Association Universe Member Engagement Webinar Series.

A short description of the Webinar follows. We hope you enjoy! Please let us know, in the comments below, if your association or group is using Micro Marketing for recruiting or retention efforts.

[slideshare id=15625979&doc=assndec12webcastfinal-121213131540-phpapp01] 

An example of a power law graph showing popularity ranking. To the right (yellow) is the long tail; to the left (green) are the few that dominate. In this example, the areas of both regions are equal.

Associations want marketing to create new members at a predictable cost. We hear a lot these days about the “Long Tail” with its untapped and micro-targeted prospecting segments such as government, healthcare, and education. Mass marketing models are not designed to go downstream or cost effectively reach these new, targeted member segments.

In this webinar, you will learn how the core elements of online community building and social media are being used to cost effectively identify influencers and build relationships that produce loyal members and supporters. Mitch will also be sharing case studies and best practices for results-driven association programs, projects and campaigns. You will learn that reaching the promise of the Long Tail is hard but can be done using research, tools, analytics and the right people!

Filed Under: Uncategorized Tagged With: influencer outreach, long tail, mitch+arnowitz, relationship marketing, social media marketing, Tuvel, Tuvel Communications

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