Engaging Your Customers in Unconventional Ways
I have always been a fan of free chapters as a way to sell more books. After all, some really well known marketers have been doing this for years.
We are in the middle of a B-B lead generation campaign that uses a book as an incentive. We just discovered that the publisher gives away a free chapter. What we’re unsure of is whether the chapter increases the value of the offer or prompts someone to take the wrong action.
I should probably post this question to Brian Carroll’s blog…
(seen on The Rhetoric Of Me with a pointer from Chris Dover)
The American Cancer Society continues to be an innovator in the world of non-prof marketing and fundraising. Here’s their download page where you can grab a badge to fight cancer.
Orgs sometimes forget the importance of the marketing download page to spread the word. Download pages make it easy for folks to display, link, tell others and is mission critical! Pages typically include links, banners or buttons and blurbs for lists and newsletters.
Hey, maybe we should check to see if these marketing pages are on Chris Dovers list and add it if it’s not.
Another nice ‘spread the word’ page is the Skoll Foundation’s Uncommon Heroes. You can check out some other blog badges at the Blog Business Summit, going on as we write… We’ll have to find (or create) some examples of these marketing pages for orgs that don’t have unlimited budgets 😉
I just received word of the Washington, DC CPCUG Entrepreneurs and Consultants SIG August 20th Meeting. Bob Bailey, of Message Builders, is the featured speaker and the topic is RSS Feeds and Blogs for Business.
To register Contact Karen at the CPCUG Office, 301-762-9372.