Engaging Your Customers in Unconventional Ways
Susannah Gardner has written a good overview of blogging providers. A great comparison chart is also included.
Several comments take Gardner to task though for forgetting to mention CMS systems Scoop and Drupal. Several also thought that the list and article was not advanced enough. Guess I’m still a newbie but I found the overview helpful.
All of this comes from LexBlog that got it from problogger.
Diva Marketing’s recent musings bring back good memories (and, not only of on-line dating). Toby speaks of relationship building in the context of brand building. An older, still relevant Tom Peters article is mentioned here. I remember this article well, it actually spawned a ride-along web site: brandyou.com.
One of the notions was that smart companies let employees build their own brand, knowing that the company would also benefit. I worked for a man and organization that subscribed to the brandyou notion that is actually profiled in this same issue of Fast Company.
I wonder if there are companies that (still) subscriber to the brandyou notion? Maybe the ultimate lesson learned was about employee blogging? Isn’t that one of the take-aways from Scoble and others that have given their employers a ‘voice’?