Engaging Your Customers in Unconventional Ways
On Capitol Hill, the Inboxes Are Overflowing
Many legislators try to discourage mass mailings by regularly altering
the e-mail templates that they keep on their official Web sites. But
the e-mail generators manage to stay a step ahead of them. The
companies that route e-mails to Congress constantly monitor
bounced-back messages as a way to locate the switcheroos and then
quickly change their own procedures to ensure that the e-mails find
their mark.
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Amen to the Trend Junkie’s comment on Live 8 broadcast coverage. The distance between the old line broadcast and newer interactive models couldn’t have been more obvious.
Live 8 streaming video put the people in control. It was up to me to watch (and listen) to what and when I wanted to. Actors hired by the networks to talk over the music were filler in between advertisements.
Many marketers have written about AOL’s apparant marketing windfall from these shows. Besides, where else can you catch Neil Young in Canada, Pink Floyd and Annie Lennox in London — all without leaving your living room?
Put that against VH1 who during Pink Floyd’s first time playing
together with Roger Waters in 24 years, cuts to their VJ’s for some
brief irrelevant commentary. Lame.
MSM Updates: MTV & VH1’s Redemption Song
And this post from Church of the Customer: If only MTV had apologized
This comes directly from DC metroblogging:
There’s now a Flickr Group for the Attacks on London. The pictures appear to mostly be of news coverage, but some in there are of the running crowds.