Engaging Your Customers in Unconventional Ways
What
Makes Your Advertising Viral? (from WOMMA)
If we can determine how far to push our client’s brands, then we have another
problem: we must create original content the majority of discriminating Internet
users find entertaining and that they didn’t already create themselves. Herein
lies the heart of this column. Truth is, every great viral idea probably isn’t
an idea from a marketer.
The LISTSERV Choice Awards program is back again this year. LISTSERV is the brand name of parent company L-Soft’s email management software package. Self-nominations are welcome!
It’s worth checking out last year’s award winners. It’s also worth following and finding email conversations at CataList, the company directory of lists.
The contest invites all LISTSERV email list enthusiasts to participate
in the only industry-wide recognition program honoring the most
interesting, creative, innovative or exemplary usage of email list,
email campaign and mailing technology. This year’s 2005-2006 contest
features four different nomination categories: LISTSERV Discussion, LISTSERV Newsletter, LISTSERV Announcement and LISTSERV Innovation.
The Washington Post writes (free reg. req’d) about Washington, DC Attn. Andrew Sherman who, after years of helping other entrepreneurs be successful has started his own LLC.