Engaging Your Customers in Unconventional Ways
It looks like WOMMA is doing everything right to promote it’s upcoming Word of Mouth Metrics Conference.
This organization has offered reader discounts to bloggers for passing the word along. They may have also offered discounts to newsletter publishers…
It seems like they limited seating and can now safely say "only 60 seats left". Anyway, the conference material will be used by those of us being pressed for word of mouth ROI and metrics.
More oldies but goodies… Michael Gilberts email manifesto created quite a stir when it was released in 2001. Like with the other list recently published, these points make as much sense today as they did yesterday.
What do you think? Repeat after me: "Email is more important than my web site!"
Michael’s list:
Rule #1: Resources spent on email strategies are more valuable than the same resources spent on web strategies.
Rule #2: A web site built around an email strategy is more valuable than a web site that is built around itself.
Rule #3: Email oriented thinking will yield better strategic thinking overall.
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