Unconventional Wisdom - The Tuvel Communications Blog

Engaging Your Customers in Unconventional Ways

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Word-of-mouth marketing gets people buzzing

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Brian Carroll points to an interesting article on b2b word of mouth marketing. Given the content, I might rename this article Interactivity gets people buzzing.

For a long time, folks have known that user groups, customer relationship management solutions, knowledge base systems- all contribute to word of mouth marketing. b2b interaction, like consumer marketing, is about building relationships and leveraging those customer experiences.

The Cisco Networking Community and Oracle Applications Community were early examples of company-customer/supporter interaction. You can read more about this here, in an oldie but goodie AdMarketing conversation on "How Marketers Use Interactive Tools".

Top 10 Internet Marketing- 1995

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I’m doing some research for a client and came across the following Top 10 List of Internet Marketing Do’s and Dont’s.

Internet marketing has certainly may have changed over the past several years but this list is still relevant. It’s also interesting to read a communications list developed before the world of blogging took off.

The list:

DO

   1. Use a sig file.

   2. Ensure that your email address is included on stationery, your business card, brochures and advertisements. Include your web site URL, if you have one.

   3. If you have a web site, keep it simple and straight-forward.

   4. Find a way to stimulate dialogue with visitors to your web site.

   5. Consider news groups and mailing lists important resources for gathering marketing-related information.

DON’T

   1. Announce your web site until it is completed and fully functional.

   2. Broadcast your message indiscriminately, unless you enjoy being flamed.

   3. Lose sight of the fact that it is the user, not the advertiser, who foots the bill for Internet advertising.

   4. Make your email messages or news group posts any longer than they need to be.

   5. Underestimate the speed at which bad news can travel throughout the Internet, or the negative impact this phenomenon may have on your company.