Engaging Your Customers in Unconventional Ways
A friend sent information on The New Heroes TV show and web campaign.
The viral/grassroots marketing page is done really well. Although copy for the pass along tools seems to be similar in some instances, they include all the essentials: snipets for newsletters and lists, banners, pages to download & pass along and e-cards.
Frank Gorshin wasn’t always crazy about the Riddler’s tights. But
he didn’t begrudge what the Riddler’s renown did for his career.
BL Ochman has a nice good interview with Alice Marshall. Alice is an AdMarketer, blogs and runs her own PR shop.
Alice makes the following point in terms of spreading the word. She also talks about knowing who your audience is and catering to them.
Pointer Number Three: A link from a specialized blog can be worth more than a link from an A-list blogger