Unconventional Wisdom - The Tuvel Communications Blog

Engaging Your Customers in Unconventional Ways

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The business of blogging

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The San Francisco Chronicle had an interesting article on the business of blogging. A great quote from Paul Chaney of The Radiant Marketing Group:

It’s not so much about controlling the message as engaging in a
conversation. It lets people see the inside of your business and who you are.
It builds a relationship on the blog and off the blog. I don’t know of any
other medium that allows that kind of communication.

I think that Paul is right. It’s all about engaging people vs broadcasting a message.

Meeting Nan Dawkins

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I had the pleasure of meeting Nan Dawkins earlier this week. Nan is a principle over at Redboots Consulting and truly an expert in the areas of search engine marketing and optimization.

I learned a few interesting things for sure. Like how press releases are being used to improve (news) search engine rankings. More here. It also amazes me that most brands STILL do not check search engine rankings. This means that many companies are not aware of what customers and detractors are saying about them.

It’s sometimes difficult to have perspective but my sense, after meeting with Nan, is that we’re still early in the game of online communications.

BackFence’s Blog-Like Local Strategy

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Updates: ‘citizen journalism’ websites Backfence went live.  The  ‘build  your own ad app. is  interesting. It’ll be great to see the traffic come and then how ‘they’ aggregate the information.
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March 1, 2005: More on Backfence, Northern Virginia’s start-up community website (cyberjournalist.net):
BackFence’s Blog-Like Local Strategy

Rather than relying on technology and massive infrastructure, they’re
going to take a “bottom up” approach and let local “influencers” (and
others) in the local communities (not major metro areas) generate
content.

The comment to this post is interesting:

I will open a bottle of Pinot over this one.  To an online marketplace
like ours that connects local repair shops and vehicle owners, this is
the kind of model that keeps me up at night (drinking wine).  I hope
they stay on the east coast for a while.