Well, I just started off Monday morning with a bang. We got telemarketed from a hosting service… Seems that when you register a domain name, this information becomes public domain. Oy.
Word-of-mouth campaign a Cut above the rest
Saw this over on Church of the Customer:
"It would be mental for us to suggest to a client we could effect massive
social change by slapping on a TV commercial saying; ‘Hi guys, it’s OK now to be
seen with a white spirits-based RTD in your hand, now go buy our brand’," says
Mat Baxter, managing partner of Absolut’s communications agency, Naked.
Media Calculators
The Laredo Group, has Website Conversion Rate, Pay-Per-Click Advertising ROI, and E-Mail Marketing Calculators up on the website. You can find these calculators out there but it’s good to see them all in one place. Pay-Per-Clicks/PPC is especially helpful.