Attendee Marketing
Tuvel Communications conducts research to identify multipliers in specific audience segments and marketing channels whose networks (readers, members, followers, etc.) are interested in conference content. Tuvel increases traffic to and engagement with your event while producing an active, involved audience. We do this by focusing on keeping client audiences informed and aware of ongoing activities on a year-round basis, including soliciting feedback as content is developed for upcoming events. For an example of how this process works, go to: http://www.tuvel.com/case-studies/1105
Speaker Acquisition
Tuvel’s turnkey speaker acquisition program finds high-level public sector subject matter experts from various segments who are plugged into the content you need. Tuvel-secured speakers deliver the kind and level of content you need to attract attendees and hold a successful event. We dig deep into our relationship database to find the right speakers for your events. Tuvel’s proven relationship-building process, along with our proprietary client dashboard, reporting process and complete transparency, offers the assurances necessary to attract the right attendees as well.
Influencer Marketing
Tuvel’s influencer marketing programs offer a great opportunity for clients to expand their reach to younger participants and early adopters, allowing us to build thriving communities on your behalf. These communities spread the word to larger audiences via multiple marketing channels. Tuvel also builds a Partner Program for your event, which offers website exposure to select supporters in exchange for promotion through their own channels. We create an Engagement Index that assigns points for activities at different levels of engagement. We also use these new relationships for successful contests and promotions. For an example, go to:
http://www.tuvel.com/case-studies/national-association-of-broadcasters
Advocacy Campaigns
Tuvel’s research efforts uncover hard-to-reach stakeholders who are passionate about supporting your efforts. We develop and disseminate communications that use a soft-sell approach to both educate contacts and promote your campaign. Tuvel builds relationships and identifies relevant online communities, creating a tailored database to use in communicating with targeted audience segments. By integrating online and mainstream media efforts, we ensure that the campaign presents a single, unified, consistent voice. An example is at: http://www.tuvel.com/case-studies/korean-consulate-general
Social Media Outreach
Tuvel finds customers and prospects for your events while building relationships through Internet social media outlets. We help harness excitement for your advocacy efforts, fundraising campaigns, sales and lead generation, awareness, and education. We use our proven methodology to enhance your business by building visibility and awareness in the realm of social media. We save you the effort – we find the customers and supporters for you! An example can be found at: http://www.tuvel.com/case-studies/the-robert-wood-johnson-foundation