Continuing the word of mouth marketing debates most recently started by BzzAgent, a friend over at Fleishman Hillard sent me this article from the Wall Street Journal. This time, we’re talking about transparency and ethics in academia.
As the article points out, the practice of professors being paid to write editorials and express certain views, is a PR tactic that’s been around for a long time…
If a professor takes money from a company and then argues in the media for a position the company favors, is he an independent expert — or a paid shill?