blogger outreach

Building the Bridge Between Outreach and Social Media Communities (Infographic)

January 11, 2011 by Kari Rippetoe

2011 is shaping up to be an exciting and productive year for Tuvel, and this is something I created as part of some big plans we have in the works.

This bridge infographic demonstrates how outreach and social media marketing/community-building go hand in hand – creating brand evangelists in the process. We believe that the two elements, while effective on their own, are much more effective and successful when working together at the same time to build community and buzz around a brand, product, event or cause.

[scribd id=46662904 key=key-cxsvhycky5vj2c2x3um mode=list]

What We’re Reading, November 19th

November 19, 2010 by Kari Rippetoe

It’s been a few months since our last edition of “What We’re Reading”, and we thought it was high time to bring it back – especially with all the fantastic posts we’ve been reading and resources we’ve found about social media, blogger outreach and online marketing. Here are a sampling of what we’ve discovered, all wrapped up in a handy post for your Friday reading enjoyment:

9 Steps to Finding Your Rock Stars for a Community Outreach Program

June 8, 2010 by Kari Rippetoe

In my previous post, I talked about the importance of a community outreach program to find your rock stars. To reiterate what community outreach is, it’s engaging and building relationships with your influential customers (your “rock stars”) in order to generate positive word-of-mouth for your company, organization, and/or products. I highly recommend reading the previous post to get a better idea of the importance of and principles behind community outreach, but today I’m going to talk about how to find your rock stars through community outreach.
Community outreach is more of an art than a science – it is, after all, about relationship-building. There are certainly different methodologies depending on the audience and marketing channel (blogs, forums, groups, social networks, etc.); however, there is a set of best practices that form the foundation of any community outreach program.
Today, I’d like to share with you Tuvel’s outreach methodology in the hopes it gives you a better understanding of these best practices.