community outreach

What We’re Reading, July 29th: The Too Damn Hot Edition

July 29, 2011 by Kari Rippetoe

It’s hot…damn hot. And while you may not be able to avoid going outside, at least we can provide you with some insightful posts to keep you inside and in the A/C a little longer. Hey, if you keep reading you might even get some free JELL-O Pudding out of it!

Research: 2/3 of CMOs Prefer Working With Smaller Firms from PRNewser: If you’re shopping for a marketing firm, take note of this research – it illustrates the value that smaller shops can bring in the form of client service and intimate partnerships.
The 9 Creative Uses for Google+ Hangouts You Didn’t Think Of from Business Insider: We haven’t tried Hangouts yet, but thanks to this article we can definitely see the potential!
Google+ Tips: Where to Begin and How to Share Content Quickly While Mobile from HuffPost Tech: For those just getting started with Google+, our friend Chris Rauschnot shares his tips for success – both at your desk and on the go.
How to Incorporate Influencers Into Content Marketing from Content Marketing Institute: Outreach is just one part of influencer marketing. This post from Amanda Maksymiw of Openview Venture Partners provides some tips for integrating influencer and content marketing to build your content program.
What Klout is Really Good For… from Never Stop Marketing: Speaking of influencers, the takeaway here is that community trumps influence.
HOW TO: Utilize Social Data More Effectively from Mashable: If you’re only using the data mined from social media to measure the success of your efforts, you’re not leveraging it in the best way. This post from Nate Elliot of Forrester Research talks about why.

And now, some fun stuff (as if social media wasn’t enough fun):

JELL-O Offers Free Pudding to World’s Saddest Tweeters from SocialTimes: With all the economic woe in the world right now, it’s easy to get a little depressed. But JELL-O wants to help turn those frowns upside-down by giving free pudding to people tweeting with frowny emoticons ( 🙁 ). Now if only the U.S. government could pay its debt in pudding…
Alex Trebek Chases Suspected Burglar, Inspiring Awful ‘Jeopardy!’ Jokes from NYTimes.com: IBM’s Watson may have beat the Jeopardy Grand Champion, but let’s see it do this.

And remember how hot we said it was? Here in DC, it was actually hot enough to fry an egg on the sidewalk:

9 Steps to Finding Your Rock Stars for a Community Outreach Program

June 8, 2010 by Kari Rippetoe

In my previous post, I talked about the importance of a community outreach program to find your rock stars. To reiterate what community outreach is, it’s engaging and building relationships with your influential customers (your “rock stars”) in order to generate positive word-of-mouth for your company, organization, and/or products. I highly recommend reading the previous post to get a better idea of the importance of and principles behind community outreach, but today I’m going to talk about how to find your rock stars through community outreach.
Community outreach is more of an art than a science – it is, after all, about relationship-building. There are certainly different methodologies depending on the audience and marketing channel (blogs, forums, groups, social networks, etc.); however, there is a set of best practices that form the foundation of any community outreach program.
Today, I’d like to share with you Tuvel’s outreach methodology in the hopes it gives you a better understanding of these best practices.

Finding Your Rock Stars: Why a Community Outreach Program is Important

May 26, 2010 by Kari Rippetoe

Photo credit: DavidDMuir
How do you use PR to reach your buyers? Do you issue press releases and pitch to your media list of journalists, hoping to get a write-up or some sort of media exposure? Or do you reach out directly to the people who are actively buying and evangelizing your products or services and influencing hundreds or thousands (hundreds of thousands, even) other buyers via blogs, forums, social networks, news sites, podcasts, and other consumer communities – your rock stars?

Let me ask you another question: which one of these methods just mentioned do you think is more effective?