We recently presented a Webinar as part of the Young Association Professionals & Association Universe Member Engagement Webinar Series.
A short description of the Webinar follows. We hope you enjoy! Please let us know, in the comments below, if your association or group is using Micro Marketing for recruiting or retention efforts.
[slideshare id=15625979&doc=assndec12webcastfinal-121213131540-phpapp01]
An example of a power law graph showing popularity ranking. To the right (yellow) is the long tail; to the left (green) are the few that dominate. In this example, the areas of both regions are equal.
Associations want marketing to create new members at a predictable cost. We hear a lot these days about the “Long Tail” with its untapped and micro-targeted prospecting segments such as government, healthcare, and education. Mass marketing models are not designed to go downstream or cost effectively reach these new, targeted member segments.
In this webinar, you will learn how the core elements of online community building and social media are being used to cost effectively identify influencers and build relationships that produce loyal members and supporters. Mitch will also be sharing case studies and best practices for results-driven association programs, projects and campaigns. You will learn that reaching the promise of the Long Tail is hard but can be done using research, tools, analytics and the right people!