NAB Show

Tuvel Communications is the online PR firm for the NAB Show, and in addition to being the “voice” behind the show’s social media outposts (Twitter, Facebook pages, LinkedIn group), we also devised and implemented creative pre-show and on-site social media promotions to engage attendees, drive registrations and generate excitement.

This year Foursquare became a major player in the social media game, and although we did not implement a full-scale location-based program, we did monitor how people were using Foursquare at the show, plus we came up with a last minute on-site contest that utilized the geo-location social network. What we learned was quite interesting and makes all of us here at Tuvel very excited about the possibilities Foursquare presents for the event marketing and conference business(s).

(reprinted from ShowSmart March, 2010 issue) by: Mitch Arnowitz
Myth: A Tweetup is all you need to drive booth traffic.
Truth: A Tweetup can be a powerful event marketing tactic when used as part of a mix that includes both traditional and digital media ingredients.
A Tweetup is an event for people that use Twitter, enabling them to not only interact online, but also come together to meet in person. Twitter is a micro-blogging tool that enables its users to send and read brief messages—known as tweets—of 140 characters or less. From a marketing perspective, Tweetups can be used for lead generation, featuring demos, creating general awareness and/or driving booth traffic. They’re also a way to maximize the increased usage of Twitter at trade shows and events. For attendees, Tweetups are great opportunities for networking over a common interest.