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Is There Such a Thing as a Social Media Marketing Agency?

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I recently read a post on the HubSpot Blog entitled Please Don’t Start a Social Media Marketing Agency. Since social media marketing is a huge part of what we do here at Tuvel Communications, it naturally caught my attention and peaked my curiosity.
My first reaction was “Oh boy, here’s another article slamming social media marketing agencies and calling their services ‘snake oil’.” I’ve been seeing a lot of that lately, not only in blog posts but in discussions on LinkedIn (not to mention the infamous “Social Media Guru” video that made the rounds not too long ago). I really wasn’t sure what to expect – but the title, of course, did a good job of pulling me in.
Please do take the time to read the post and (try) to read through some of the comments posted as well, but I’ll give you the executive summary: can an agency be built on social media marketing services alone?

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Vote for Tuvel Communications for Inbound Marketer of the Month!

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Tuvel Communications is in the running for HubSpot’s Inbound Marketer of the Month Contest – and we need your votes to win!
Starting today, you can vote for Tuvel and their work with client the National Association of Broadcasters’ 2010 NAB Show.
Voting ends at noon on Tuesday, July 27th – so vote early and often! Vote for Tuvel Communications today and spread the word! In fact, here’s a tweet to help you tell your followers on Twitter:
Vote for @TuvelComms for @HubSpot’s Inbound Marketer of the Month! http://ht.ly/2euO1 Pls RT! #imu #sm

2 Event-Friendly Location-Based Apps that Go Beyond “Checking In”

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Location-based services are the newest trend in social networking, and as such the big players in the space (Foursquare and Gowalla) are getting all sorts of attention and scrutiny. While many users of such services love broadcasting their whereabouts to their online friends and earning badges and titles of distinction in the process (Player Please badge, anyone?), others are a bit wary of them and their usefulness – and are especially concerned with potential privacy issues.
Businesses, on the other hand, are starting to find value of their own in using location-based services as a marketing tool. Even event marketers are starting to experiment with location-based social networking to promote a conference, specific exhibitor, or special sessions – something we did for this year’s NAB Show.
The only problem is when it comes to events and conferences, services like Foursquare and Gowalla aren’t quite ready for prime time. While the concept of checking in to an event or exhibitor booth in order to drive traffic and generate interest is definitely cool, the functionality is not conducive to a conference setting due to two big issues:

  • A venue page is built based on a single address – where several different events may take place over time.
  • Lack of interactivity and ability for attendees to do what they would be naturally inclined to do at a conference – network with each other.

Recently, I had conversations with folks from two different location-based apps that have set out to change all of that.

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