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social media marketing

5 Reasons Your Social Media Marketing Efforts Will Fail

November 3, 2010 by Kari Rippetoe

When it comes to community-building through social media outposts, I’ve seen some awesome examples of how it should be done. I’ve also seen some awesomely dismal campaigns that made me wonder why they were ever conceived. They could learn a lot from Yoda.

[Read more…] about 5 Reasons Your Social Media Marketing Efforts Will Fail

Filed Under: Community, Community Building & Management, Marketing, Social Media Tagged With: social media marketing, Star Wars, Yoda

10 Pitfalls to Avoid in Social Media Marketing

September 1, 2010 by Kari Rippetoe

pitfall
Tuvel Communication’s Managing Director Mitch Arnowitz recently contributed a guest post at Social Media Today entitled “10 Pitfalls to Avoid in Social Media Marketing.” It ended up getting quite a good reaction, including some comments about one of the points made – assigning social media marketing to interns.
Read the article over at Social Media Today (check out the comments as well) and let us know your opinion!

Filed Under: Social Media Tagged With: social media, social media marketing

What We’re Reading, July 30th

July 30, 2010 by Kari Rippetoe

sun.jpg
Photo credit: jalalspages
July is almost over – and it was a scorcher, wasn’t it? Luckily, we’ve had a few cool things to read about social media, location-based marketing, cause marketing and PR – while staying indoors. Enjoy, and stay cool this weekend!

[Read more…] about What We’re Reading, July 30th

Filed Under: Events, Events & Conferences, Links, Marketing, Non-profits, Nonprofits, PR, Social Media Tagged With: ASAE, associations, cause marketing, Facebook, geo-location, location-based marketing, PR, social media marketing

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